Category Archives: Education

Optimizing Your Blog to Increase Your Email Subscribers

Once you start your blog, it is up to you to know how to increase your email subscribers, how to manage your blog and also how to promote it. This is because you will need your email subscribers if you plan to optimize your content at some point.

There are many ways you could use your email to market. These may include updating your subscribers about your business or providing actionable content that they are in need of and can truly appreciate.

I believe that by starting a blog, you would also want to make money online. This is where your email subscribers come in handy. They will be the people to promote you and buy any product or service that you will provide. Knowing all this, it is now time to get your blog visitors and readers to subscribe to your email list.

Blogging as a professionYou may consider having opt-in forms all over the blog but that is not the way to effectively do it. This will only prove to be annoying and stressing to your readers who will eventually stop reading your blog posts and click off.

Here are a few ways to effectively use opt-in forms

  • Place them in a prominent location

Put the form in an easy to find area because if not then people won’t find it which means they won’t be in a position to subscribe.

  • Keep it short and straight to the point

Do not bring up too many stories, state exactly what your incentive is and how you plan to help your subscribers. This will go a long way to converting some of your readers.

  • Give them a reason to subscribe

Tell your readers how you are going to help them. Make sure they resonate with what you are offering and be sure that it is of value to them

6 ways of using your blog to get more email subscribers

  1. Offer unique lead magnets

You first have to figure out who your ideal customer is. Learn more about your buyer persona to ensure you tailor your lead magnet to fit your target market. Make sure that your lead magnet offers so much value that your customers cannot resist it.

While creating this, be sure to keep your customer in mind to make sure that you don’t create what you want but create what your customers need.

  1. Optimize your top blog posts

By optimizing your top blog posts you may get more email subscribers mainly because these blog posts may be garnering more readers than the rest. By adding subscription calls to action you will be able to leverage this and reap its benefits.

You will also get to enjoy recurring subscribers from old content. Make sure you choose the best performing blog posts that you have. Look at how many readers, shares and comments a single post has and get to see the value that people attach to it. This will give you your top blog posts which you can then easily optimize.

  1. Give your readers a compelling reason to subscribe

The best way to do this is by offering something extra for your new subscribers. This has to be something that your readers are interested in. Be sure to cover the topic in depth and provide great information to ensure your subscribers stick to you. This will also position you as an expert in the said topic.

Make sure to monitor your engagement and get to know whether the people who are subscribed to you still read your emails. This will give you a decent idea of whether having this incentive on your blog is useful.

  1. Optimize your landing page

Traffic to your blog may be from a paid search ad, social media post or even an email link. The landing page has to align with what your visitors have clicked on. Make sure that you mimic it exactly as it has been shared. This is mainly because it will serve as an assurance to the visitor that they are on the right page.

Have a call to action on the landing page to let your visitor know what you are offering. Make sure to be precise and straight to the point.

  1. Add social proof to win people’s trust

Providing some kind of social proof will lead to building trust between you and your visitors. This could either be logos of brands you’ve worked with, the number of subscribers you have or reviews from satisfied customers. Having this will go a long way in establishing yourself as a trustworthy person.

Doing this will boost your conversions and increase your email subscribers because they feel comfortable. Knowing your reputation is a very important step for people simply because you can’t go around trusting blindly.

  1. Post regular helpful content

The best way to effectively use your blog is by writing on the different topics that your readers are interested in. Yes, you may have old posts that are definitely gold to your readers however this does not mean you are done posting content.

You need to continue adding value to your readers. Post regular blog posts to establish a relationship with your readers. This will help you get to learn more about what your audience expects from you. This kind of engagement will also lead to a boost in conversions and an increase in email subscribers.

Email marketing is one of the best ways to keep in touch with potential and existing clients. You get to inform them of any product launches and also provide them with useful information for their day to day lives. However, as seen you have to put in the work to actually get people to subscribe to your email list. Make sure you take the necessary steps to optimize your site and blog to effectively get the subscribers you need.

It is however evident that this may be a little overwhelming especially when you are starting out. There is a lot to juggle with the management, advertisement, and creation of content that you may be a bit confused. This is the best time to call a consultant and get them to help you structure how you will manage all that you have on your plate. They could even be of help in terms of what to apply and how to go about it.

Benefits of Learning Sign Language

There are lots of ways that can be used to communicate with each other. Human beings, aside from communicating verbally, had started communicating through body language. Before anyone can learn how to talk, actions are the most fundamental ways of sending a message to someone else. For example, a can send a message that they no longer want to drink milk if they are tilting their heads sideways which can be easily interpreted as a sign of refusal. Even adults use actions to send out a message or to give a response.

learning sign language for her daughterInstead of trying to shout and call someone at the top of their lungs, they can simply get in the line of sight of the person that they’re trying to call to get their attention. A simple wave of the hand that shows a gesture of pointing the palm outward and gesturing it down in repeated fast pace is a universal sign of calling someone to come near them or get closer.

There are lots of instances where a simple gesture comes in handy. On a particular note, a part of our community is the people who were born or obtains being deaf or a hearing impairment.

Communicating becomes a lot way harder for them because the sign language that they use is something that not everyone can understand and would most often only be used by other deaf or hearing-impaired individuals too. There are also a few others who know and understand sign language as they might be working as an interpreter, an educator for them, or they might have a family member or someone close to them who is deaf or hard of hearing. Of course, learning the sign language is not limited to anyone or to a particular group of people only.

Whoever is willing to learn the language can easily do so, and they could even start working as an interpreter, or it could also help them widen their social group through having more friends in the deaf and mute community. Aside from that, there are lots of benefits in learning the sign language. Here are some of those, to name a few:

1. Second Language

It’s not just the spoken languages that give our brain benefits through better development, but the same goes with the sign language – any language as a matter of fact. Learning a second language has been proven to give a person an advantage, not just in terms of being readily available to use such language but also in how your brain processes cognitively.

2. Communication skills

Generally, a person who knows and uses ASL (American Sign Language) continually develops their overall communication skills. The structure of the language helps you in reformulating your ideas and thoughts more precisely. Sign language does not only relate to the physical movement but it also portrays the emotional language and engaging in sign language communications will help you improve your ability to interpret and read a person’s action.

improving communication skillsHaving such skill is not just usable in interacting with the deaf and the hearing-impaired community but even with those who are outside this circle. As you time goes, you would learn what a simple eye twitch can mean. Incorporating it with their facial expression, it could say that they are nervous, they are excited, etc. It’s a skill that no one could ever teach and can only be developed through experience and personal assimilation.

3. Spelling

Yes. You’ve read that correctly. Learning sign language will help you improve your spelling because aside from the actions that equal with words, they also use their hands and certain placement of such that equivalents with every letter in the alphabet. Therefore, you get to spell out the words that you have no gesture for, and they would still understand what you mean or try to say.

As you try to catch up with the exchange of finger-spelled words, it helps you become more receptive. It also improves your visual periphery, that it helps you keep a good track of the environment.