Once you start your blog, it is up to you to know how to increase your email subscribers, how to manage your blog and also how to promote it. This is because you will need your email subscribers if you plan to optimize your content at some point.
There are many ways you could use your email to market. These may include updating your subscribers about your business or providing actionable content that they are in need of and can truly appreciate.
I believe that by starting a blog, you would also want to make money online. This is where your email subscribers come in handy. They will be the people to promote you and buy any product or service that you will provide. Knowing all this, it is now time to get your blog visitors and readers to subscribe to your email list.
You may consider having opt-in forms all over the blog but that is not the way to effectively do it. This will only prove to be annoying and stressing to your readers who will eventually stop reading your blog posts and click off.
Here are a few ways to effectively use opt-in forms
- Place them in a prominent location
Put the form in an easy to find area because if not then people won’t find it which means they won’t be in a position to subscribe.
- Keep it short and straight to the point
Do not bring up too many stories, state exactly what your incentive is and how you plan to help your subscribers. This will go a long way to converting some of your readers.
- Give them a reason to subscribe
Tell your readers how you are going to help them. Make sure they resonate with what you are offering and be sure that it is of value to them
6 ways of using your blog to get more email subscribers
- Offer unique lead magnets
You first have to figure out who your ideal customer is. Learn more about your buyer persona to ensure you tailor your lead magnet to fit your target market. Make sure that your lead magnet offers so much value that your customers cannot resist it.
While creating this, be sure to keep your customer in mind to make sure that you don’t create what you want but create what your customers need.
- Optimize your top blog posts
By optimizing your top blog posts you may get more email subscribers mainly because these blog posts may be garnering more readers than the rest. By adding subscription calls to action you will be able to leverage this and reap its benefits.
You will also get to enjoy recurring subscribers from old content. Make sure you choose the best performing blog posts that you have. Look at how many readers, shares and comments a single post has and get to see the value that people attach to it. This will give you your top blog posts which you can then easily optimize.
- Give your readers a compelling reason to subscribe
The best way to do this is by offering something extra for your new subscribers. This has to be something that your readers are interested in. Be sure to cover the topic in depth and provide great information to ensure your subscribers stick to you. This will also position you as an expert in the said topic.
Make sure to monitor your engagement and get to know whether the people who are subscribed to you still read your emails. This will give you a decent idea of whether having this incentive on your blog is useful.
- Optimize your landing page
Traffic to your blog may be from a paid search ad, social media post or even an email link. The landing page has to align with what your visitors have clicked on. Make sure that you mimic it exactly as it has been shared. This is mainly because it will serve as an assurance to the visitor that they are on the right page.
Have a call to action on the landing page to let your visitor know what you are offering. Make sure to be precise and straight to the point.
- Add social proof to win people’s trust
Providing some kind of social proof will lead to building trust between you and your visitors. This could either be logos of brands you’ve worked with, the number of subscribers you have or reviews from satisfied customers. Having this will go a long way in establishing yourself as a trustworthy person.
Doing this will boost your conversions and increase your email subscribers because they feel comfortable. Knowing your reputation is a very important step for people simply because you can’t go around trusting blindly.
- Post regular helpful content
The best way to effectively use your blog is by writing on the different topics that your readers are interested in. Yes, you may have old posts that are definitely gold to your readers however this does not mean you are done posting content.
You need to continue adding value to your readers. Post regular blog posts to establish a relationship with your readers. This will help you get to learn more about what your audience expects from you. This kind of engagement will also lead to a boost in conversions and an increase in email subscribers.
Email marketing is one of the best ways to keep in touch with potential and existing clients. You get to inform them of any product launches and also provide them with useful information for their day to day lives. However, as seen you have to put in the work to actually get people to subscribe to your email list. Make sure you take the necessary steps to optimize your site and blog to effectively get the subscribers you need.
It is however evident that this may be a little overwhelming especially when you are starting out. There is a lot to juggle with the management, advertisement, and creation of content that you may be a bit confused. This is the best time to call a consultant and get them to help you structure how you will manage all that you have on your plate. They could even be of help in terms of what to apply and how to go about it.